Bring Visual Art into Your Business

Partnering with local visual artists is a powerful way to differentiate your business while investing in the cultural health of your neighborhood.

The special value of featuring local art is the connection it forges between your space and your community. Whether it’s a rotating gallery in a hotel lobby, a vibrant mural on a restaurant patio, or an eye-catching storefront window, art creates a “sense of place” that keeps customers coming back.

By planning thoughtfully and communicating clearly, you can build a sustainable partnership that benefits your bottom line and the local creative economy alike. Incorporating art by local creators into your space:

  • Engages your guests on a more fulfilling level
  • Shows your connection to the local community
  • Communicates your distinct taste through the art/artists you feature
  • Fosters a more unique and locally-specific “brand”

Paintings by Somerville artist Cameron Boyce hanging in Cambridge Common restaurant. Photo by Shelby Feltoon.

READ MORE